![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBDUJUN1nesX6eMpreMxfUwOWbOPYoQ3ARX6N5RIAZXRG1Yu5GRA3Xl3jjw26syFsq-ajfCuT0g5n0pNMQ0crrOro6ECzN6z5pWAlz-wX0Yz7KLSBvtsuRK-HArBipdRjlfUjMBeZ7jGc/s400/tequila.jpg)
Being straightedge, alcohol has never really appealed to me, with one exception: its packaging! Kaleidoscope busted out this beautiful tequila packaging, which brings a luxurious aesthetic to an otherwise "down and dirty" alcohol. The company's goal was to exude the sophistication that is often associated with vodka to a hip, urbanite crowd.
via The Dieline
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