downy radiance collection

The packaging for Downy's Radiance Collection is definitely an attention-getter amongst the loud primary-coloured detergents on the retail shelving.

The elegance of the bottle stems from its billowy form, metallic sheen, organic graphics, feminine colour palette and alluring scents - amethyst mist, turqouise frost and pink opal. Even its website plays up the whole fashion/cosmetics aesthetic of the new product line!

via The Dieline

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