askul branding by stockholm design

In Japan, batteries are categorized by numbers 1 - 4. The packaging has been color coded to further identify each category.

The "6" notebook represents the mm spacing of the papers' lines, and the drip outline beautifully symbolizes the liquid glue.

Askul is one of Japan's fastest growing companies. Stockholm Design was involved in creating a comprehensive design program for them that covered corporate identity, product development and design, and packaging solutions. Their packaging concept was to remove all unnecessary information.

via The Dieline

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