![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEih91fQORJu4Yl1s163i2xjl_NHPFqgrpY-8uA2YhZtvq-pCWqR2PcxmBJJHUIUSKpH8IzqnftTzBZ2hm44ogvNBN7EQAtMycT76spRZsELvsdC6DjrgL3qenSMhbl_75eg3KWNwCQdLt8/s400/ff2.jpg)
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The packaging design for Firefly's juice and water products strikes me as simple and refreshing. The bright, bold labeling on their juice bottles creates a pleasant backdrop for both the flavour of the drink and the black and white photography on its label. Their bottled water graphics imply a delightful flavour awaits, sourced directly from nature.
The use of photographs reminds me of Jones Soda's labels. In fact, both companies allow for consumer-submitted photography, however Firefly appears to use images relevant to the "motto" of the juice (eg. detox, relax).
via The Dieline
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