firefly tonics and waters

The packaging design for Firefly's juice and water products strikes me as simple and refreshing. The bright, bold labeling on their juice bottles creates a pleasant backdrop for both the flavour of the drink and the black and white photography on its label. Their bottled water graphics imply a delightful flavour awaits, sourced directly from nature.

The use of photographs reminds me of Jones Soda's labels. In fact, both companies allow for consumer-submitted photography, however Firefly appears to use images relevant to the "motto" of the juice (eg. detox, relax).

via The Dieline

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