family by annasbror anders jönsson

Family, by Swedish designer Annasbror Anders Jönsson, is both a beverage concept and packaging design for a fictitious beer (this may be student work). The family consists of six characters and each one has its own flavor reminiscent of its personality.

It is refreshing to see the graphic/packaging design remove itself from vector drawings and structured typefaces, and instead veer toward an illustrative quality, celebrating the hand of the artist.

via The Dieline

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