I think this packaging is fantastic. This Clever Little Bag, designed by San Francisco designer Yves Béhar of Fuseproject, uses a recyclable heat-woven bag and a flat-pack cardboard tray that provides structure. This new product uses 65% less cardboard than a standard shoe box, has no laminated printing and does not contain tissue paper. Although I will miss the shoebox - the archetype of stored memories and hidden treasures - I do like the storage bag just as much.
"For the last 21 months we have been thinking about shoeboxes: how to fold them, how to ship them and how to reduce them. In the end, we decided to get rid of them altogether because along the way we discovered a new design solution….a “clever little bag”. Why so clever? By providing structure to a cardboard sheet, the bag uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. Now happy Puma customers will take home the clever little one instead. Oh, and that little bag is non-woven which means less work and waste (it is stitched with heat), and after accompanying you in your suitcase wherever you may go, our little friend is even recyclable."